Journal of Advertising Science

Journal of Advertising Science

Online ISSN : 2189-8324
Print ISSN : 1343-6597

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Volume 61

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The Problem of Advertising on IP High Court's Judgement 2012 (Ne) 10008 Appeal Case of Seeking Compensation for Damages and the Proposal of Its Solution

Kazuo Yanase

2017 Volume 61 Pages 1-
Published: 2017
Released on J-STAGE: July 24, 2017

DOIhttps://doi.org/10.20823/advertisingscience.61.0_1

JOURNAL OPEN ACCESS

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The Diversity of WOM　in Online Communications

Masahiko Hato

2017 Volume 61 Pages 17-
Published: 2017
Released on J-STAGE: July 24, 2017

DOIhttps://doi.org/10.20823/advertisingscience.61.0_17

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The Role and Function of Advertising Communication in Online to Offline (O2O) Context

Morikazu Hirose, Keiya Tabe, Kei Mineo

2017 Volume 61 Pages 29-
Published: 2017
Released on J-STAGE: July 24, 2017

DOIhttps://doi.org/10.20823/advertisingscience.61.0_29

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