Article ID: 2024-009
This study investigates the creative processes in corporate strategy development by comparing them to those in business planning, hardware, and software development projects (Takeda, 2023). A model of improving creative performance including team diversity, network diversity, and multiple perspective-taking was examined with corporate-level strategy development teams (n=472). Results indicated that both functional and age diversity indices had an indirect effect on strategic creativity, mediated through network diversity and multiple perspective-taking, a mechanism consistent with project-level findings. In contrast, gender diversity did not show the creative mechanism through network diversity and/or perspective-taking; national diversity did not demonstrate such a mechanism through network diversity. Moreover, direct effects of diversity on strategic creativity were also significant; such effects were not observed at the project level.
