Abstract
This study examined how mask color and context interact to shape the wearer’s impressions. Among the evaluation items used to measure impression ratings, this study focused particularly on the appropriateness of the mask color. Experiment 1 investigated whether there was an interaction between mask color and context. Participants were shown scenarios (hospital, clothing store, and funeral hall) along with facial images of individuals wearing digitally modified white, black, or pink masks. They then evaluated the appropriateness and other impressions based on the context. An interaction between mask color and context emerged, indicating that impressions were context-dependent. Experiment 2 replicated this interaction by presenting additional scene images. The findings suggest that the perceived appropriateness of mask color depends on context.
