Tourists' Expectancy and Satisfaction

Abstract

In this article, we apply the Bayesian ordered probit model to the unit record data on the tourists' satisfaction on foods; this data was taken from the Annual Report on the Survey of Tourists' Satisfaction 2002 conducted by the Department of Economic Affairs of the Hokkaido government. In the analysis, we employ the tourists' evaluation on foods as explanatory variables. Furthermore, we calculate the partial effects of tourists' evaluation on response probability in the ordered probit model.