Advances in Consumer Studies
Online ISSN : 1883-9576
Print ISSN : 1346-9851
ISSN-L : 1346-9851
Research note
Relationship between Understanding of Food Function and Individual Differences in Nutritional Knowledge
Kazuma MoriHidehito HondaNarumi NagaiYuji Wada
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2016 Volume 22 Issue 1_2 Pages 1_2_49-1_2_68

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Abstract

A new functional food-labeling system was implemented in April 2015 in Japan. However, it is not yet fully understood how Japanese consumers recognize food function. It is desirable that various stakeholders' understandings of food function are identical in order to enable consumers to be healthy by choosing functional food. In the present study, we aimed to explore the relationship between nutritional knowledge and understanding of food function among various food experts and health-minded consumers. From the results of a questionnaire about nutritional knowledge, we extracted three clusters of stakeholders. Further, we found differences between these clusters in the number of words and in the content of open-ended answers for the questionnaire on food function. These results provide a useful reference for the promotion of an appropriate understanding and use of functional food.

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© 2016 Japan Association for Consumer Studies
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