Potantioal of broadcasting campanies as contents providers

∼in anticipation of digital broadcasting∼

Abstract

In “the age of convergence of broadcasting and telecommunications, ” advancement of broadband broadcasting will lower the barriers between broadcasting and telecommunications markets. This paper also seeks the possible design of a mechanism that promotes efficient management of broadcasting companies as content providers, measures scale of economy on the operations of satellite broadcasting services that have been already split up, and suggests reorganization of the broadcasting operations led by high-ranking broadcasting companies.