A Study on the Number of Views of Promotional Videos by YouTubers

Abstract

Promotional videos by YouTubers are used for corporate advertisements and public relations by government and public organizations. For effective video promotion, the videos are needed to be viewed widely. The objective of this study is to clarify the requirements for the promotion videos to be viewed widely. For this purpose, we first focus on four representative channels and compare the number of views for the promotion videos and that for the other videos. Then, we analyzed the characteristics of the titles and contents of the videos with the higher and lower number of views, respectively.