Abstract
Cases where area management has been utilized for the planning of urban cores in Japan have been increasing. However, area management organizations still carry various financial as well as organizational issues. In Sapporo city, the central city planning office and two private town planning companies are jointly undertaking the tasks of area management in order to enhance the attractiveness and vibrance of central Sapporo. There are many important lessons to be learned from the Sapporo’s case in promoting area management.