Abstract
The market economy is affected by the development of electronic commerce that now is progressing in cyber space. The paradigm of the world economic system is changing, and old concepts and structures in agricultural industry are also changing because of information technology and new physical distribution systems. Both producers and consumers can avail themselves of various kind of market information through the Internet; producers can decrease marketing costs through this distribution channel revolution and agriculture can take advantage of the many opportunities in e-business. This electronic commerce has been introduced in the agricultural sector and has great potential. The purpose of this study is to examine the current trends and strategies of electronic commerce in Korean agriculture, which is developing very rapidly under the digital economy.
