Extraction of hierarchical evaluation structure in tourist space

Spatial autocorrelation analysis of visual interest points

Abstract

Visual resource such as landscape is one of most important thing in the current tourism industry.In the reserch fields related to the tourism management, several types of spatial evaliation method have been developed. The objective of this study is to develop the spatial evaluation method based on non-expert perceptions using digital tools including GIS.Visual interest points, which is the locations that visitors took photographs in thier positive feelings, were extracted, and likability score was weighted to each points. We used global and local spatial autocorrelation for analysis. As a result, some significant spatial clusters that was evaluated highly could be found.