Abstract
When the hair salon looks at the metropolitan area for an example, considerable concentration is seen in Aoyama of Tokyo, Harajuku, the Shibuya district. I aim at clarifying structure of the information dispatch with the great fashion media considered to affect it in motive that a visitor takes movement cost assuming this and goes to the beauty parlor and structure of the beauty parlor industry and beautician business and it.
In addition, the association between beauty parlor and hair make artist who is active in a fashion magazine having anything to do with a visitor directly is neighborhood and a far-off thing, but it is thought that a lot of images of the Aoyama / Shibuya district as the center of the fashion which the media spreads including a magazine contribute to the wide area pulling in customers of the district beauty parlor.
I can confirm extremely strong accumulation around Aoyama of the western part of Tokyo downtown area, Shibuya, Harajuku when I draw the location distribution of the beauty parlor based on i Town Pages data of NTT. This accumulation is different from the accumulation of neighboring office employee distribution and retail trades in distribution and is a much bigger thing in comparison with them. From this, these local beauty parlors are considerably considered to make ends meet by the pulling in customers from the wide area.
On the other hand, I input a condition desired into the site represented by "the hot pepper beauty" of Recruit in these days and search a beauty parlor, and systems to make a reservation at at the same time spread. It promotes diversification of beauty parlor in itself, specialized differentiation while constitution in itself of such a site enables wide area pulling in customers and excavates the demand for the hair style or exposing it, and it is thought that, as a whole, it promotes of the beauty parlor market.
