Proceedings of the General Meeting of the Association of Japanese Geographers
Annual Meeting of the Association of Japanese Geographers, Spring 2024
Session ID : P073
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Host: The Association of Japanese Geographers

Name : Annual Meeting of the Association of Japanese Geographers, Spring 2024

Date : March 19, 2024 - March 21, 2024

Innovations in Brand Strategy through Collaboration between Production Area Organizations
A Case Study of the Lily Industry in Uonuma City and Okinoerabu Island
*Masahiko Morozumi
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Keywords: production area organization, brand strategy, regional characteristics, lily industry, Uonuma city, Okinoerabu Island
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Abstract

The purpose of this study is to elucidate the efforts and innovations in brand strategy through the collaboration of production area organizations, using the lily industry of Uonuma City and Okinoerabu Island.

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© 2024 The Association of Japanese Geographers
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