The spread of home-made meal delivery services in Beijing and the role of social networks in it

Abstract

In this study, we examined the role of SNS created social networks in the home-made meal delivery service in Beijing. This service promotes interaction between customers and small business operators. The existence of trust in information and business exchanges is the background to the continuation. It became clear that the service is developing significantly in the six central districts of Beijing, where per capita disposable income is high. Differences in the rates of development within and outside the central district were found pinpointing on the degree of coincidence of circumstances that has serviced developments.