Survey of. P.R. Effect of the Library through the Radio and the Press

—especially on P. R. for individual lending—

Abstract

Introducing some P. R. through the radio and press practiced by the Tokushima Prefectural Public Library, the writer analyses increase of the registered patrons, increase of adult users, mass media speriority for library use motivation, enlargement of the service area, maintenence of the effect and increase of books lent out and interprets the problems included for the future activity.