The Growth Potential of Domestic Business after Expanding Overseas Market

From the Case Analysis of Sato Seni Co. Ltd

Abstract

Sato Seni Co., Ltd, which is spinning knitting company located in Yamagata prefecture, transformed their main business model from subcontractor of apparel companies to selling their products on their own brand in 2000s. At the same time, they started to expand overseas market and exploited the capabilities which were built in overseas market to the domestic businesses. This article describes the business transformation process of Sato Seni and analyzes the interaction between overseas businesses and domestic businesses.