Research Note
Product Development of Functional Chemicals and Sustainable Competitive Advantage
The Case of ANISOLM
2014 Volume 13 Issue 9 Pages 313-352
Details
2014 Volume 13 Issue 9 Pages 313-352
The purpose of this paper is to investigate product development and sustainable competitive advantage in functional chemical industry. Through a case study of ANISOLM, we clarify that persistent efforts for application development, technology accumulation, patent strategy, collaboration with customers, and development of integral business models are crucial factors for sustainable competitive advantage in the industry.
