Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
ISSN-L : 1347-4448
Research Note
A Study on Product Life Cycle and Price Competition
Jun Akabane
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Keywords: product life cycle, price competition, durable goods, product characteristics, industrial structure
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2016 Volume 15 Issue 10 Pages 489-508

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Abstract

This paper explores the relation between product life cycle and price competition by referring a case of ten durable goods in Japanese market. The author discovers that five patterns of the relation have existed. This result implies that, besides product life cycle, the difference of product characteristics and industrial structure affects price competition.

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© 2016 Global Business Research Center
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