Technical Notes on Management Literature
A Research Method with the Use of Organizational Identity
Technical Notes on Dutton and Dukerich (1991)
2016 Volume 15 Issue 12 Pages 647-654
Details
2016 Volume 15 Issue 12 Pages 647-654
This paper reviews Dutton and Dukerich (1991) which is famous for Organizational Identity theory and summarizes their research method for using organizational identity as explanatory variables. Their research method are composed of (1) organizing organizational history in time-series, (2) identifying organizational identities with contents analysis, and (3) correlating organizational identities with organizational interpretations, emotions and actions.
