The Dynamics of Organizational Identity

Technical Notes on Hatch and Schultz (2002)

Abstract

This paper reviews Hatch and Schultz (2002) which is well-known for Organizational Identity Theory. Their research offers the Organizational Identity Dynamics Model which describes links between organizational identity, image, culture, and explains two dysfunctions of this dynamics. In their paper, organizational identities in the dysfunctions are described separately, which leads to misunderstand. By explaining the accurate interpretation of the model, this paper discusses the contribution and limitation of Hatch and Schultz (2002).