Challenges after Establishing Legitimacy

From the Cases of Subsidy Businesses by Two SMEs

Abstract

This paper is a study that analyses the subject after establishing legitimacy. The existing research has not clarified the issues after establishing legitimacy. In order to clarify this issue, a comparative case analysis is conducted. The cases are two plating companies targeting subsidies of SMEs where legitimacy issues are particularly evident. First, we found that it is difficult to make flexible transformation of the plan after establishing legitimacy. Second, in order to overcome this difficulty, it is necessary to set a target with a wide range, and continue to search the customer need.