Entrepreneurial Storytelling

Beyond Difference and Repetition in Research Paradigms

Abstract

The research area of “Entrepreneurial Storytelling” is a relatively new research area that has begun to attract attention since the beginning of this century. The research area of “Entrepreneurial Storytelling” is diverse in terms of research themes, research methods, and research areas, and therefore, the research paradigms on which researchers stand are also diverse. This paper reviews the previous studies in the research area of “Entrepreneurial Storytelling” using the methodological approach of a systematic review, and this paper explores the past research trends and future research directions.