Development of Asahi Beer’s “Taikoban Guarantee System”

Quality assurance begins with the customer

Abstract

Although existing literature shows many factors contributing to the success of Asahi Breweries Ltd., this study focuses on marketing, TQC, and CI. This paper conducted an analysis of Asahi Breweries Ltd.’s “Taiko Guarantee System,” and proposes an analysis of Asahi’s success from a perspective closer to the production factory, namely, quality assurance.