Article ID: 0170111a
This paper is based on the field investigations in Finland and Germany in August 2016. The first part depicts the “industry-university collaboration in Europe,” which are the cases of the innovation platform in Finland and the role of the Fraunhofer-Gesellschaft in Germany. The second part describes how European companies could conduct strategic changing and reconstruct their organizations. Our investigation on Nokia shows how they could make a recovery after the mobile business sold to Microsoft. Our study on R&D organizations of Siemens illustrates how they would manage to create business opportunities in the era of Industry 4.0 and IoT (Internet of Things).