Expanding Routine Dynamics Theory

Chapter 9 of Technical Notes on Howard-Grenville et al. (2016)

Abstract

Chapter 9 focuses on pharmaceutical projects within biotech companies, aiming to extract routines employed to advance drug discovery projects amidst their inherently complex environments. Utilizing a Grounded Theory approach, three strategic routines and three performative routines are identified. Through case studies, the complementary nature and hierarchical structure of these routines are demonstrated. This paper mockingly refers to the phenomenon where dynamic capabilities that would ideally be unleashed are not, and projects are pushed forward despite lacking the expected progress as “Dynamic In-capabilities.”