Journal of Product Development and Management
Online ISSN : 2758-3872
Print ISSN : 1880-0297
Consideration about mass marketing generated in the United States
From the second half in the 19th century to the beginning in the 20th century
[in Japanese]
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Keywords: Mass marketing, Mass market, Macro environment, Micro environment, Mechanism
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2015 Volume 12 Issue 1 Pages 2-26

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