Journal of Product Development and Management
Online ISSN : 2758-3872
Print ISSN : 1880-0297
The small car design process in Italy
focusing on Fiat with a view to EV
[in Japanese]
Author information
JOURNAL FREE ACCESS

2023 Volume 19 Issue 2 Pages 19-42

Details
Abstract
In electric vehicles, where there is a high degree of design freedom, there is a great deal of scope for research into unique, structurally stable and aesthetically pleasing forms. There are four types of design projects exploring new body forms, defined by two axes: whether to boldly reinterpret outstanding models from the past that symbolise the car company in question, or to seek new forms from scratch, and whether to take into account the future of the city or not. To avoid becoming a follower, car companies are required to constantly renew themselves in terms of form. However, as cars are a reflection of their own taste to show who they want to be in the future, the renewed form must have a long life. In other words, it is necessary to break away from the styling logic of frequent model changes. The design of the car is also related to the future of the city, and given that Italian cities are also stages for theatre, the small car of the future will be useful for staging improvised theatre spaces, like the carriages of fairyland. Further possibilities include small cars that change colour in response to the atmosphere of a city.
Content from these authors
© 2023 Author
Previous article Next article
feedback
Top