Journal of Product Development and Management
Online ISSN : 2758-3872
Print ISSN : 1880-0297
A Study on the Hyper-Luxury Strategy
Hypotheses verification of requirements for business success of hyper-expensive products and practical effectiveness
[in Japanese], [in Japanese]
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Keywords: hyper-luxury, luxury strategy, brand strategy, luxury brand, hyper-expensive product
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2024 Volume 20 Issue 2 Pages 2-26

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