Journal of Product Development and Management
Online ISSN : 2758-3872
Print ISSN : 1880-0297
Creating Customer Experience in Sapporo Beer's ''EdeI PiIs''
The Reason Why Fervent Supporters Have Loved the Origin
[in Japanese], [in Japanese]
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Keywords: Customer experience, Fervent supporters, Brand management, Premium, Product out
JOURNAL FREE ACCESS

2007 Volume 3 Issue 1 Pages 38-46

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