The Elucidation of the Mechanism of the diffusing Market Orientation among Employees
How Market Orientation penetrates in a Product Development Department
Keywords:
Individual Market-Orientation,
Product Development Department,
Top Management,
Pressure-to-Uniformity,
Transformational-Leadership,
Affective-Commitment
2012 Volume 9 Issue 1 Pages 37-57
Details
Article 1st page
