Abstract
This study deals with recently expanded “One company, one rural village” sisterhood relationships in Korea, and reveals the actual conditions and problems through interviews and surveys.
A degree of effectiveness of the movement was seen under the mediated system of The National Agricultural Cooperative Federation (NACF), resulting in approximately 13,000 affiliated cases in three years. In addition, the estimated causes of the rapid expansion are attributed to high public empathy to support rural communities and active promotion by NACF.
The issues for further expansion are (1) alleviation of the gap between the needs of the contractants, (2) quantitative and qualitative enrichment of programs, (3) frequent opinion exchanges and broad information sharing, and (4) strategic development for business activity, especially for corporations.
Despite the differences in social conditions, it is possible to develop the movement in Japan by carefully considering this study and the institutional arrangements.
