Abstract
This study focused on the issue of consumer anxiety as a result of the Great East Japan Earthquake. Data was collected from a questionnaire survey of nearly 600 women who ranged in age from being in their 20s to their 50s living in Tokyo’s metropolitan area. After analyzing the results of this survey, the following conclusions were drawn: 1) Consumers showed a greater tendency toward anxiety as a result of the earthquake and nuclear power plant accident than they did toward issues concerning food availability and food safety. 2) There did not appear to be a difference in anxiety level among consumers concerning disasters that might occur in the future.On the other hand, younger consumers and those with small children appeared to feel heightened anxiety about the disasters that had already occurred.
