Abstract
This study examines the act of creating in Japan soybean products with high added value, based on the results of a questionnaire survey of consumers at Fusetsuka, a soybean product shop in Iwate prefecture. In general, soybean products are delivered on a daily basis and sold at low prices. A great number of soybean shops in Japan offer imported soybeans at prices lower than local soybeans, in or der to maximize their profits. On the other hand, Fusetsuka sells high-added-value products that make use of local soybeans; these products are likely to be offered at prices higher than those delivered daily. In addition, products that use local soybeans can potentially boost their satisfaction of those who buy them. Eventually, it can be said that local soybeans could substantially increase overall demand for high-quality products.
