Abstract
This study examines the potential of food waste reduction through green purchasing in relation to Japanese consumers’tofu purchasing decisions. Choice modeling (Random Parameter Logit[RPL] model) is used to quantify welfare changes associated with changes in local origin and food recycling labeling, and the freshness and price of tofu as relevant to Japanese consumers in August 2012. Consumers have a positive perception of local origin and food recycling labeling, along with the freshness and price of tofu. The choice probability of food recycling labeled tofu is estimated at approximately 70%. The results suggest that green purchasing holds potential for food waste reduction in the tofu manufacturing sector.
