Abstract
This study analyzes the current state of pork exports by agricultural production corporations and related issues by reviewing the case of Izunuma nousan.
The data used in the study are based on the results of fieldwork conducted among various agricultural production corporations in Miyagi province, Japan.
The findings are as follows:
(1) Japanese pork continued to be exported despite infectious disease, a strong yen, and severe situations.
(2) The differentiation strategy of Japanese pork has permeated by focusing on the wealthy in Hong Kong.
(3) Although the earthquake and subsequent nuclear power plant accident temporarily suspended exports to Hong Kong, exports have recovered.
