Abstract
The factors involved in the success of S. Orchard are having pursued differentiation of processed products using high sugar-content materials, such as fruits, and having created the high-class processed-goods market of the Satsuma mandarin through exploitation of new demand. Moreover, the following points were identified based on business analysis of S. Orchard: a good profit ratio is attained by offering new value and paying the required cost, steady capital investment is performed by planning substantial equity through capital increases, and although labor share is high, personnel expenses are outlaid to balance business profits.
