Abstract
It is essential to consider the various segments, or demographic groups, of tourists during marketing process planning and management of a historical townscape area. In addition, it is important to understand the motives for touring this type of area as one of the criteria of segmentation, since this segmentation enables town administrators to clarify the needs of tourists visiting their area. The purpose of this study is to typify tourists who visit the historical townscape areas of Kurashiki or Takayama. For this purpose, we apply the latent class analysis to the data about the motives for touring these two areas. Consequently, several classes of tourists are identified, divided by the importance of attractiveness from the aspect of motives for a tour. It can then be cleared which segments of tourists place a high value on the historical townscape area’s general attractiveness, a specific attractiveness, or no attractiveness.
