The Role of the Wholesale Market in Marketing Vegetables Produced in Plant Factories

Abstract

Because of its economic characteristics, the distri­bution of vegetables produced in plant factories has a high circulation rate outside the market. This study clarifies the role the wholesale market plays in marketing the vegetables produced in plant factories.

This study analyzed the fluctuation in the quantity and price of the vegetables produced in Plant Factory K in a central wholesale market in southern Kyushu. The results show that a wholesale market plays the role of securing demand for the vegetables produced in plant factories. In addition, wholesale markets help improve con­sumer evaluation of the vegetables produced in plant factories.