2009 Volume 27 Issue Special_Issue Pages 323-328
The purpose of this study is to clarify the incentive to quality management in regional agricultural Products. The analysis is mainly based on conjoint analysis using the data obtained from soybean Producer's questionnaire. To questionnaire, we ask about the quality management for regional agricultural Products conducted in Turuoka city on December 2007. In result, we propose that using contest in quality is important to manage quality and organization effciently.