Abstract
This study aims to make clear characteristics of vacant house owners who have intentions to offer their houses and conditions that the owners request for persons who want to buy them and to immigrate to their hometowns. We conducted a survey of vacant house owners in Iiyama and Uonuma city. By a discriminant analysis, it was made clear that vacant house owners who worried about house the destruction costs and the activations of their villages apt to offer their houses. In addition, the results of the conjoint analysis indicated that vacant house owners preferred persons who joined events in the village. On the basis of this knowledge, we have proposed two measures to utilize vacant houses and to promote rural immigration.