Abstract
The purpose of this research is to identify characteristic of governing structure of ‘Gamadas-Net’, one of the green tourism governing organization, in terms of involving a number of stakeholders. The main findings are as follows. (1) Contents of management activities are different for different stakeholders depending on characteristics of each stakeholder. (2) Non Profit Organization (NPO) plays a central role in planning and managing green tourism. (3) The stakeholder leading to the management of green tourism is different according to the governing organization's stage of development. Based on these findings, I propose a list of considerations for reviewing the management of green tourism.
