Abstract
The objective of this study is to find differences of the decision making processes between practitioners who engage in separation & recycling of kitchen wastes and those who not. Hirose (1994)’s two-step model of pro-environmental behavior was employed to analyze such differences. The city of Shisō, Hyōgo prefecture was selected as a case study area. Questionnaire survey to 1,500 residents of the city was conducted, of whom 596 properly responded. The responses were classified into two groups, the practitioners and the non-practitioners, and were analyzed statistically. Our analysis clarified that both groups had positive attitudes toward separation & recycling of kitchen wastes. The non-practitioners, however, tended to negatively evaluate the cost and benefit of separation & recycling and did not have sufficient knowledge about how to deal with them.
