Abstract
Animal damages on agricultural produce in Japan has been increasing and there is growing public concern over the way of hunting and killing those animals. In this study, we tried to find the factors affecting human attitude towards harmful animals control. Our analysis identified two factors commonly affecting people's attitudes: 1) degree of animal damage on agricultural produce in their community and 2) to what extend they care the level of agricultural damage. We suggest that municipalities have to strongly transmit the information of the real situation related to animals’ damage to a broad range of people in order that they recognize that animal damage is serious problem.