An Analysis of Food Delivery Service User Attributes in Its Early Stage in Mountains Area

Abstract

In recent years, support services such as the food delivery service has been introduced and focused because of the increase in "shopping refugee" in the mountainous area. Considering the purchase environment of foods and daily commodities, declining in near future, “Saji-21” has started a food delivery service since 2013. In this study, we make it clear by a survey and statistical analysis; how much demand is there for the new food delivery service, what kind of people change behavior of purchase. Discussion will be made with the results linking the fact that it is in the early stage since the food delivery service has been started.