Significance of Marché as an Agricultural Management Tool and Platform

A Case Study of Environmentally Friendly Marché in Hyogo Prefecture

Abstract

In recent years, the number of young farmers who are aware of the health and environmental impacts of farming practices on their natural surroundings is increasing. As a result, more farmers are practicing sustainable and eco-friendly agriculture such as organic farming. The success of new farmers practicing these techniques depends on the readily availability of these technologies along with the ability to sustain a stable income. Many farmers wish to practice organic and sustainable farming methods, however the systems necessary to support these efforts have not been implemented by the government or the JA Agriculture Cooperative yet. In addition, agriculture farmers who are environmentally friendly face isolation in many communities because of their differences in farming philosophy and lifestyle. Farmers markets where farmers sell organic produce directly to consumers in urban areas are called Marché. These Marché provide the opportunity for farmers to interact with each other and with consumers, even though they are not yet a major economic activity. By promoting sustainable and organic farm products, Marché not only increase the number of consumers, but also have economic benefits such as direct restaurant and distribution contracts. An important indirect benefi t is the connection between farmers that result in information and knowledge sharing about agriculture. Marché are a platform for building connections, knowledge exchange and a place of learning. Marché bring not only economic benefits but also mental and moral satisfaction to farmers. And by participating in Marché, it is believed that the motivation for agriculture will be maintained.