Abstract
The purpose of this study is to examine how broadcasting stations try to "survive" by using their own "people, things, money, and information. The author has been involved in program production for 36 years at TV Tokyo. Through detailed data analysis of the tacit knowledge and specialized knowledge he has cultivated through his experience, he reveals the current status of TV Tokyo's strategy to turn its "weak points" and "negative" aspects into "positive" ones. There is a reason for focusing on the "weak points" and "negative" aspects in this study. We believe that new "ideas" exist in the strategies of the weak to overcome their negative aspects. This paper is appropriate for the current era of intensifying paradigm shifts in the broadcasting industry toward the distribution business, and is the first study of the theme of how broadcasting stations should manage program content as a business from the two domains of tacit knowledge and data analysis, or so-called art and science. We believe that this is a useful topic that should be shared within the society. In the end, we would like to make a proposal for better operation of program content at broadcasting stations, highlighting its harmful effects and problems, and foreseeing the future of broadcasting stations.
