The Capture Rate as an Indicator of Degrees of Saturation in Free Descriptions with Categorization

Abstract

Including psychology, the research using free descriptions is having taken notice frommany fields of academic studies. Generally, free description needs to collect knowledgeswith categorization to theory construction. However, as it stands now, the degree of collectingknowledges depends on subjective decision. So in this paper, we will present a methodwhich continues to estimate the number of knowledge and the capture rate which indicatesdegrees of saturation. For analysis, we used two company’s free discretions provided byBrand Japan, which is a survey result of reputation released by Nikkei consulting corporationfrom 2006 to 2010. As a result, it was revealed quantity of intensive reading untilhaving corrected sufficient number of knowledge and found first 20 and 10 percent of freediscretions account for 80 percent of all knowledge of each company.