Abstract
Incorporating effective collaborative learning into the services offered to students is important in educational services. On the other hand, many studies have shown that collaborative learning in groups does not lead to student evaluations such as satisfaction with the courses and learning. Therefore, this study focused on students' perceived service quality and developed a model of student evaluation of collaborative learning to clarify the structure of students' service evaluation of collaborative learning. Furthermore, I conducted an empirical analysis of online collaborative learning to verify the validity of the model. The results revealed that students' co-regulated learning has a positive impact on service quality, and that this impact is mediated by collective efficacy.