Abstract
As one of the efforts for local governments to survive independently, new products developments by utilizing local resources are being carried out in various cities by the collaboration between regional companies and local governments. In Oita city, collaborating with regional companies of Oita city and Oita University, Oita city conducted “the project of reproducing Nanbangashi (cakes from European countries) in the Otomo Sorin period” in fiscal year 2014, and has reproduced 4 Nanbangashi. In this paper, analyzing the process of reproducing Nanbangashi, we examined what kind of strategic factors are necessary in order for local governments to develop new products successfully through collaboration with regional companies.