Business Management Studies
Online ISSN : 2434-3161
Print ISSN : 1349-3566
ISSN-L : 1349-3566
Study of New Products Development Strategies by the Collaboration between Regional Companies and Local Governments
Based on the Project of Oita City, “the Project of Reproducing Nanbangashi (Cakes from European Countries) in the Otomo Sorin Period”
Daisuke NAKAMOTOTsuyoshi YOSHIOKA
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2018 Volume 14 Pages 59-73

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Abstract
As one of the efforts for local governments to survive independently, new products developments by utilizing local resources are being carried out in various cities by the collaboration between regional companies and local governments. In Oita city, collaborating with regional companies of Oita city and Oita University, Oita city conducted “the project of reproducing Nanbangashi (cakes from European countries) in the Otomo Sorin period” in fiscal year 2014, and has reproduced 4 Nanbangashi. In this paper, analyzing the process of reproducing Nanbangashi, we examined what kind of strategic factors are necessary in order for local governments to develop new products successfully through collaboration with regional companies.
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© 2018 Business Management Society of Japan
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