A Study of Disaster Prevention as the Corporate Social Responsibility

A Proposal of the Concept of “Disaster Prevention Management”

Abstract

Every year, Japan suffers from natural disasters, and the human and economic damage is severe. Regarding earthquakes, there is fear of a huge earthquake, and the government is further promoting countermeasures against earthquake disasters. On the other hand, in the economical society, there is an increasing trend to evaluate medium- to long-term growth and sustainability of companies, and emphasize non-financial information as seen from the increase in ESG investment. As an example, the Ministry of Economy, Trade and Industry is promoting “Health and Productivity Management”, an effort to create an environment where companies can gain social recognition by visualizing their investment in employees, which is a management asset, and its return on the investment. In view of this, to simultaneously improve community and social disaster prevention capabilities along with corporate value, the concept of “Disaster Prevention Management” was proposed as a means of strategically implementing disaster prevention policies from the perspective of CSR, and its significance and effect were considered. As a result, it was possible to establish the superiority of Disaster Prevention Management in the economic society, and confirm its effectiveness as an approach to realize a sustainable society.