Business Management Studies
Online ISSN : 2434-3161
Print ISSN : 1349-3566
ISSN-L : 1349-3566
Factors leading to Widespread Introduction of Business Application Products into Companies
Satoshi KURIYAMAMasamichi MUKAI
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2023 Volume 19 Pages 1-16

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Abstract
Many companies build information systems that support their business activities using business application products (Business Application Product: following BAP). Introducing BAPs into companies as business application tools is in many cases more difficult than introducing Information Technology tools as personal uses. Therefore, while some BAPs, such as SaaS-type customer relationship management and robotic process automation, have been widely adopted by companies, some BAPs have been introduced into companies only a small number of cases. This study examined the factors that contribute to the widespread use of BAPs by comparing two sets of old and new BAPs with the same purpose of use. The results suggested that one of the factors behind the widespread use of BAPs is that they are designed to enable information system users to become information system builders themselves and to solve management issues by incorporating technological innovations.
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© 2023 Business Management Society of Japan
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